Big Data Analytics

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Big Data Analytics

A goal of taking customer experience to the next level remains a hard-hitting challenge for many organizations across various verticals across the globe. Customers are expecting personalized services that deeply understand their requirement and help them get done things without leaving any room for hassle. But a hurried move by enterprises towards customer-centric approach and its one of the consequences “difficulty to manage mounting up customer data” is posing difficulties for them to delivering improved customer experience across all channels and creating value across customer experience life cycle. This is where our Big Data Analytics and Big Data solutions help businesses build streamlined customer experience life cycle.

Our Big Data and Analytics solutions don’t just focus on customer experience life cycle, but also help enterprises get insights into market trends, discover new markets, generate new revenue streams, uncover hidden and unknown correlations, improve enterprise-wide performance, and get other strategy-oriented information that can help them in business intelligence and make more informed business decisions.

We are a global technology services company, offering cutting-edge Big Data Analytics services and solutions in Chantilly, Virginia, Dallas, Texas, Washington DC, USA, Denmark, Singapore, UK, Canada, Netherlands, Germany, Bangalore, Hyderabad, Mumbai, Delhi NCR, India and globally for leading enterprises.

How We Leverage Big Data Analytics for Your Advantage


Today enterprise companies consider Big Data as central and extremely important to their digital strategy. We leverage our deep industry experience and expertise in data analytics and our own sought-after data analytics products and other most sought-after Big Data Analytics tools and technologies in the market like NoSQL and Hadoop to create result-oriented Big Data Analytics solutions for your enterprise.

Key Benefits of Our Big Data Analytics Solutions

Enhance customer life cycle value: Our BDA solutions help you leverage customer data on purchase preferences, purchase patterns, wish lists, feedback, enquiries etc. to draw customer insights in real time. It helps you leverage the following deeper benefits:

  • Boost customer retention rate
  • Achieve a seamless customer experience across channels, products and lifecycle
  • Boost up profitability through cross/up sell
  • Develop new products with insights into the performance of existing products, market reach, and demand
  • Launch fruitful loyalty programs

Achieve improved operational efficiency: Our Big Data Analytics solutions can help you discover ways to make operations more effective and efficient by bettering asset efficiency and streamlining operations at multiple locations.

Achieve competitive advantage: The 63 percent of respondents who were brought into a survey recently believe that big data and analytics solutions are creating a competitive advantage for their organizations. Our BDA solutions can help you achieve a competitive advantage by improving your decision-making capability, minimising risks, unearthing valuable insights and developing next generation products and services with profound insights into existing markets and customer behaviours.

Create new revenue opportunities: With the ability to track and analyze most customer interactions and transactions across devices and channels, our Big Data Analytics solutions help you transform raw enterprise data into actionable insights and create new revenue streams across various markets. 

Key Qualities of Our Big Data Analytics Solutions

Our Big Data Analytics solutions encompass the following approaches and qualities to be unique in the market and be unique for our customers.

  • Exploratory Data Analysis and Data Discovery approaches
  • Cloud-based Integrated Data Analytics Platform
  • Machine learning mechanism based builds that well understand the behavioral aspects of decision making
  • Analytical information on real-time activities and predictive models for more informed decision making
  • Future-compatible Big Data Analytics architecture

How Our BDA Platform Works to Streamline Customer Experience Life Cycle

In order to create a 720 degree view of the customer and build personalised communications and proactive offers, we leverage external data sources apart from internal data sources

With an elucidated huge volumes of incoming data by our Decision Management Hub that encompasses real-time data streams too, we map the accumulated insights over 720 degree view of the customer, which helps you build unique customer experiences.

Our platform helps you choose the best channel to reach customers via direct call, email, SMS etc. to build targeted campaigns and communication strategies for well engaging your customers. The platform allows to automate and simplify workflow for executing these actions via digital marketing platforms. 

Industry-specific Solutions

Retail and CPG: Our BDA solutions for retail industry encompass an integrated set of analytical applications. This can be the best fit for retailers and vendors who focus on integrated multi-channel marketing, real-time offerings or are looking to make new market entry. Our solution provides actionable insights on lead generation by bringing third-party data and CRM data together. And it also provides actionable insights on attrition drivers using open source data.

Financial Services (Insurance wealth Management and Retail Banking: Our BDA solutions for finance industry help to better customer centricity and reduce time to market. With a comprehensive support on data integration, data management, and with a set of analytical applications (KPI, dashboards, models, and rules), we help finance companies achieve optimum results on customer retention, risk analysis, segmentation, voice analytics, pricing and cross sell/up sell.

Please reach us at to know more about our Big Data Analytics solutions or share your requirements.

Byju Raveendran

FuGenX team showed a good understanding of our functional requirement s & there after conceptualized, designed , tested & delivered the project within the set time frame & costs. We appreciate all the untiring efforts put in by FuGenX team to make this project successful and there after sustain this with great support coming from their side.

Byju’s Classes, Director

BR Srinivas

Thanks to FuGenX for partnering with us in developing an Android based program called “Trip Manager”. FuGenX team’s innovation & professional approach helped us build this application with advanced, customized features & high security controls. We truly appreciate all the untiring efforts put in by FuGenX’s team.

Vice President, Praxair, Distribution, Customer Service Group & Package Ops Excellence

Eyad A

FuGenX is our Mobile App development partner. We are happy to give this testimonial that we are extremely happy with FuGenX delivery service and processes. FuGenX recently helped us in developing application on geo-location based Advertisement solution for Etisalat. We strongly recommend you to use FuGenX services for your Software development needs


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FuGenX Technologies is a leading mobile app and game development company in India, delivering quality-driven mobility services across the world. We have been crowned with many global technology awards, including the Deloitte Technology Fast 500 Asia Pacific & Fast 50 India, for pioneering high-quality products and ideas in the mobile space.
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