How much it cost to develop a dating app like Plenty of Fish

There was a time where going on a date with an unknown person/stranger you meet through the online is a strange thing.

However, now the situation is different with the advancement of the technology. Today, online dating completely transformed and made online dating universally accepted.

As online dating universally accepted, several dating apps like POF, Match, and Tinder available on the internet has increased rapidly. These apps are gaining enormous publicity on a serious note.

Many of the dating apps are all about instant gratification, and the days are gone with annoying profiles and email functionalities. These apps provide a convenient match making solution. The clone of the dating app promises popularity and has a high potential to earn revenues.

As these apps have a high earning capacity, many startups & enterprises are planning to develop a clone of the POF app.

If you are one amid them and looking out for the right solution and guidance to build a clone of the POF app?

Just follow us.

In this, we are going to share with you the complete details about the Plenty of Fish cost, features that need to incorporate into the app, and how does plenty of fish work.

FuGenX Technologies gets you with an exact alike app by rejuvenation the same application that is fit for promotion and marketing, helping you to get better ROI (Return of Investment).

Note: One keynote to everyone we do not possess any handy script or source code. We develop every app from scratch.

  • About the Plenty of Fish:

Plenty Of Fish is a Canadian dating service app, founded by Markus Frind in 2003.

POf dating app costThe Plenty of fish dating app is the most preferred by the singles because it allows users to view matches and can communicate with them without paying a penny. It also leads to stronger connections, better dates, and smarter matches.

It is one of the largest and top global online dating company, with 150 Million registered users and 65k new daily users. It is providing an uninterrupted online dating experience by connecting 4 million daily users.

The POF app is accessible in 11 languages and more than 20 countries. Unlike any other online dating app, it has more conversation than other apps; plenty of fish app has 2.5 Million happening every day.

In 2010, they launched POF mobile apps for Android and iPhone. After the introduction of plenty of fish app Android & IOS 70% of logins coming from the mobile apps.

In 2015, the POF dating app sold to The Match Group for $575 Million.


Things need to look after while developing an online dating app

  • Privacy

Yes, of course, dating is a personal thing, which should have privacy. It may be an online dating or traditional dating. Make sure that your dating app has a high-end privacy feature that will keep your user’s data, images, and chat history safe.

  • Non-biased algorithm

Most of the online dating applications give recommendations for a user depending on his/her taste and search history. Your app is going to be one of the top dating apps when you can provide a user-friendly interface, to provide such interface you need to possess a rich algorithm.

When you are providing random profiles to a user, which he/she might not be interested in, which leads to a decrease in the time spent by the user in the app. So make sure you build an algorithm that is well organized that knows the interests of a particular user and gives back what users expect.

  • Communication

Communication plays a crucial role in building up a relationship between two persons. So, it’s better to place two or more ways of communication.

  • How do dating app like Plenty of Fish will make money?

No one will invest a massive amount of money without expecting nothing in return.

The first and foremost question comes to an entrepreneur or Startup mind before he develops an application.

Just have a glance at these revenue models if you want to know how to create free dating apps like POF that will make money.

  • Advertising

It is the most effective and oldest way of generating revenue for the company. With the advertising revenue model, you can let other products to be advertised in your dating app. A company gets rewards through clicks and views.

  • In-app purchases

The next revenue model is helpful for your online dating application, like POF. I think most of the experienced you experienced while playing a game app or any other app.

By using this method, you can force a user to buy in the app to get additional or premium features.

  • Subscription model

Most of the dating apps are using this monetization model, and they are very much successful. You can provide basic features (80%) free for the user, and you can charge them a fee when they want to dig in-depth of additional features (20%).

The premium users get additional features like unlimited profile showcases, swipes, and ad-free app version.

  • Sponsorships

This revenue model you can use when your app has popularity and vast user base. If so, you can contact sponsors form the related industry to place their ads in the app.

  • Key features of Plenty of Fish app

POF app featuresBasic features

Everyone is aware that the elements of an application will play a crucial role in attracting the customers.

Every customer, before they sign up for the app, they will look after the features provided by the application. So, make sure you that your app should have below features.

First, download the app from the app store based on your phone compatibility Android/IOS.

  • Signup/Register

You can complete the registration process using email id and generating the password. Your profile will be created after the verification.

To make it easy for users, you can allow your users to sign up into your dating app by using various methods such as using the phone number and social media accounts.

  • User profile

After completing the signup process, complete the profile creating by adding your contact number, photos, preferences, and personal information.

  • Messages

After completing your profile setup, the first thing you can see in the app is messages. Because it is an essential thing in a dating app/site. It is very the early stage of dating that begins and starts a conversation.

When you click on the messages tap, you will be redirected to another where you can see the sent and received messages.

  • Search

The feature will help the users to search for a particular person or with a similar mindset. You can also set it as a priority.

It also allow users to refine the search button where you can find the perfect match by editing the requirements.

  • Nearby

This feature allows the users to see the others who are nearby and using the POF app. It is the best option when you want to date near the POF user because it takes your device location.

  • Will respond

It is the new feature added by the Plenty of Fish to its garage. It shows you the profiles, which match your profile, and their chances of responding to you are more.

  • My Matches

The feature will give you the details of the matches you have made with the other users. Here you can view the profile of the user that can be your match.

  • Viewed me

This feature gives you the list of users who viewed your profile at past and present. You can check when they are online, from where they are, and even the user can see their profile. It also shows the time when they glanced into your profile.

  • Meet Me

The meet me feature shows you the profiles who are seriously ready to date. You need to get the right symbol from another user to date them in real-time.

  • Favorites

It gives you the list of users you added as your favorites. Along with this, you can also check from whom you have been favorite, and if you like them, you can start the conversation with them.

  • Alerts

Alerts are essential for an app because it will keep your customers about the latest happenings in the app, such as received messages, updates from the app, and many more.

  • Settings

It is an essential feature of every dating app. From where you can logout, you can make changes to alerts and notifications.

  • Additional features

Above all features are necessary and minimal to set up a dating app. If you want to be the top dating app among your competitors, you can need to have below additional features.

  • Push notifications
  • Payment gateway integrations.
  • Social media integration
  • Swipe
  • Discovery

It is all about the features of the app you need to include in your dating app. Next, we move on to the factors affecting the development cost.

Factors affecting the cost of POF clone

  • App Platform

The App development platform is the first thing that you have to consider when developing POF like an app. There is considerable variance between the platforms in terms of the price of the app.

  • App Design

Since the user-interface and user-experience are everything for an app, the design of an app plays a key role in the app accomplishment, which requires an increased amount.

  • App team

For creating an app like POF, we should have a strong team that is very useful and efficient. For developing a mobile app, we need:

  • Project Manager.
  • Requirement analyst.
  • Web developers.
  • QA engineers.
  • Mobile app developers (IOS and Android)
  • UI/UX designers.

One more thing you must consider is the geographical location and size of the company when you are opting for the developers.

  • Developers in India: $10-80/hour
  • Developers in Eastern Europe: $30-150/hour
  • Developers in the USA: $50-250/hour.

The total cost of the app depends on the above factors. The total budget will vary based on the functionalities and requirements of your app.

It is impossible to estimate the time and cost to develop an application without knowing their specific functionalities.

If you want to know the exact budget of your dating app like POF, contact us with your necessities, and our technical team will guide in the process without charging you anything for the consultation.

Final words

Do not get cheated by fake advertisements, “Build an app in 24 hours” because it will take more time rather than told by them.

As we are into the mobile app development industry for a long time, we can develop and deliver a clone of the POF app to take your dating business online within a few weeks.

At FuGenx, we consider every idea while developing your dating app for iPhone and Android.

I hope you are satisfied and got a clear view of the cloning of the POF mobile app; if you are still stuck with any doubts regarding features, functions, and costs of the development.

Please reach us.

We are happy to serve you.


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FuGenX Technologies is a leading mobile app and game development company in India, delivering quality-driven mobility services across the world. We have been crowned with many global technology awards, including the Deloitte Technology Fast 500 Asia Pacific & Fast 50 India, for pioneering high-quality products and ideas in the mobile space.