Etisalat is a UAE based multinational telecommunications services provider, operating in 17 countries across Asia, Middle East and Africa. It is one of the largest mobile network operators in the world, with a total customer base of more than 167 million. Founded in 1976, Etisalat reported consolidated revenue of AED51.7 billion on 31 December 2015. The company currently holds AED87.7 billion total market capitalization. Etisalat is one of the prime internet hubs in the Middle East. It was named the most powerful company in the United Arab Emirates by Forbes Middle East in 2012.

BeSpot application2

Etisalat wanted to introduce BeSpot as a new initiative to enhance its brand value. The company wanted to go with a trending venture that can bring in youth customers. So Etisalat decided to develop a fashion feature app that could allow customers to get the daily updates on popular brands’ campaigns, promotions, and offers. The app was also intended to allow customers to connect with the friends via Facebook and Twitter. Moreover the app needed an attractive user-interface that could get hold users interest and bring them back.


After having a thorough understanding of client requirement, strategist’s team at FuGenX circled the table and built supreme strategies to make the idea better. Wireframing team used advanced wireframe tools to create a clutter-free wireframe that can define each and every feature and functionality of the app and make the things easier for designers. Designing was merely a difficult part of the process, but our skilful designers made the things extremely easy with a perfect appliance of sough-after designing tools. Once the functionalities were crafted using dynamic programming languages, the app was launched at the trending app stores.

  1. Daily updates of the latest campaigns, promotions and offers
  2. Easy search by brand name
  3. Connect and share with friends via Facebook and/or Twitter
  4. Easy click to action allowing you to interact with your favorite brands by SMS, call or browse.
  5. Receive push notifications when a new campaign is launched
  6. Get directions to stores from users current location

Benefits Delivered

  • Etisalat was able to enhance its brand value by attracting and engaging youth customers
  • Etisalat successfully introduced its new m-commerce venture to the market
  • Etisalat was able to achieve customer loyalty for a large extent

Technologies Used:(Android)

Android Studio, Java, SQLite, Balsamiq, and Photoshop

About FuGenX

FuGenX is a premiere Deloitte award winning mobility company, pioneering high-quality products and ideas in the mobile space. FuGenX empowers organizations to successfully win the business competition with multi-edge mobile apps across devices and operating systems. FuGenX offers custom-made mobile apps to help businesses effectively engage with customers and partners. Also, to enhance employee productivity and achieve agility in the work process by building connected enterprise with result-oriented enterprise applications.

FuGenX also helps startups and enterprises to introduce innovative venture to the market with customizable and inventive mobility solutions – Fx RMP, Fx Chat and Fx mBasket.

FuGenX Technologies is a leading mobile app and game development company in India, delivering quality-driven mobility services across the world. We have been crowned with many global technology awards, including the Deloitte Technology Fast 500 Asia Pacific & Fast 50 India, for pioneering high-quality products and ideas in the mobile space.