Having immense experience in the grocery business (Fabmall), the entrepreneurial team of five members founded online grocery store Big Basket in 2011. Though their e-commerce strategy removed the hassles of physical stores, they needed to strive hard to reach more customers to enhance business performance and achieve expected growth. Also, they needed to retain the interest of existing customers while acquiring new customers. The company also wanted to provide location based services such as push notifications to enable customers to make use of limited period offers and special offers.
The main challenges faced when building a plan for Big Basket app were making the app user-interactive, easy to navigate, providing offline support, sensibly managing data on the server and integrating advanced payment gateways. FuGenX developed a result-oriented strategy for including all the specific requirements to make the app user-friendly as well as technically sound. FuGenX followed the Agile Scrum Methodology to make the app compatible for implementing the new features and enhancements. We provided continuous support for client by sending regular reports on the completion of every phase of the app development.
FuGenX developed Online Grocery App helped Big Basket customers to shop groceries anywhere, anytime, which helped Big Basket to increase customer base by over 50 percent and to achieve customer loyalty.
Big Basket raised $100 million funds by global venture capital firms led by Bessemer Venture Partners, for which superior quality app was one of the major considerations.
- Offers over 14000 products with easy-to-choose options, including vegetables, fruits and household products
- Easy scroll through all special offers, discounts & new launches
- Option to create own personalized shopping list of products
- Smart Basket feature to discover the easiest way to shop favorite brands
- Convenient option to choose standard delivery or express delivery
- Safe and secure payment options including Cash on Delivery, online payments and wallet payment like PayU money
Technologies Used:(Android and iOS)
Objective-C, Xcode, Android Studio, Java, SQLite, Balsamiq, and Photoshop
FuGenX is a premiere Deloitte award winning mobility company, pioneering high-quality products and ideas in the mobile space. FuGenX empowers organizations to successfully win the business competition with multi-edge mobile apps across devices and operating systems. FuGenX offers custom-made mobile apps to help businesses effectively engage with customers and partners. Also, to enhance employee productivity and achieve agility in the work process by building connected enterprise with result-oriented enterprise applications.
FuGenX also helps startups and enterprises to introduce innovative venture to the market with customizable and inventive mobility solutions – Fx RMP, Fx Chat and Fx mBasket.