Smartfren Telecom is one of the subsidiaries of Sinar Mas Group, which is centered on providing high quality cellular services in Indonesia. Smartfren Telecom wanted to develop a chat app to promote its telecommunication services among wide range of people. This chat app was also intended to acquire new customers and build strong relationship with them. The app would have to support both personal and group chatting and other latest chat app features.
The Sinar Mas Group is one of the largest conglomerates in Indonesia. Founded in 1962, Sinar Mas operates in different sectors such as pulp & paper, agribusiness, real estate, financial services, telecommunications, and mining. The company owns multiple subsidiaries such as PT Asia Pulp & Paper, Smartfren Telecom, PT Mega Media Indonesia and PT Smart. Sinar Mas businesses are listed in the Indonesian and Singapore stock exchanges.