Why Location Based Travel App is Important?


Why location based travel app is important for your business?

The popularity of location based travelling apps has been ever growing. This popular genre of apps has been made possible with the help of Geo-fencing technology. Geo-fencing has made its way deep into the genre of location based travel applications. There are many mobile apps and businesses that are based purely on this technology.

So, what exactly is the concept of Geo-fencing?

In Geo-fencing, a developer can use a virtual parameter that can be drawn for any particular location on a map. It uses the RFID and GPS technologies to give the location results as per the parameters set by the developer as a function of the feature enabled by the customer. The location obtained through geo-fencing is very accurate and it turns out to be very sensitive in its functionality. And this is how a food delivery app tells you the exact location of a delivery executive and the exact time of when they arrive.

How does a location based travel mobile app help you in developing a business that is appealing to the customers?

When using a Geo-fencing module into your location based travel app, it makes it easier for the customers to understand and get accurate information of whatever they want to know from your app. Adding a Geo-fenced map in your app improves reliability of your app for the customers. Adding such features to your app also improves its appeal on the customers and might also bring back old customers observing an improved functionality of your app. There are various Geo-fenced map based apps that provide information of various locations and provides an interactive way for customers to get their required information.

Not only does this technology help in providing information of locations, but it also helps in building traffic based database, whether it is an app to know the number of vehicles on the road or may it be for checking any road blocks or accidents on the way. Using Geo-tagging devices and calibrating your app with them can help one build a tracking app for various purposes like tracking your car in a parking lot, or finding your lost keys, or keeping a track on your cows or other domestic animals to know where they are and to track all the places they have been to. Geo-tagging and geo-fencing when working together, they give an organized and well structured interactive experience to the customers using your app. There are various other uses of these technologies and there has been a huge growth in the location based travel app market because of this. There is a huge scope of developing apps in this market, because of the huge array of applications of the technology in the everyday life. This technology was made to map the world and to make locating coordinates accurately and see the location while sitting at your home. This has only made life really convenient as people have come up with more and more applications for the app.

But, these are just an outline of the benefits of location based app can have on your business. The Geo-fencing and geo-tagging technology has helped in building a huge number of applications that have made life very easy. Thus, there has been a huge growth in businesses that have implemented this technology in their applications. Some of the benefits of this implementation of Geo-tagging are listed as under:

    • Helps in managing customer relationships:

      When building and managing customer relations, it is very important to keep it very personal for the customer so as to not make them feel intimidated. One can develop an auto-response system that responds to the customers based on their location and thus helps in choosing many factors like language and local time. You can locate the customer, and once they entered a target location, you can notify them and tell them more information about the said location, whatever is linked to your business. For example, you can tell them about the working hours of the location, or tell about the coupons available on your app for the shop they have entered in, or interesting facts about the place that are available on your app.


    • Targeting customers as per your requirements:

      Using location of people available in a place, one can scan and target the exact type of customers that you want to target and thus avoiding the  people who may not be a market for your app. This helps in preventing everyone in a place with notifications and thus developing a more cost effective and efficient system.

    • Improving traffic on app:

      With location available to you for the customers, you can know when, who and at what place a person can need your app. With this information, you can notify them at the time they might need your app and thus it helps attracting more traffic to your website. This helps in improving app usage user numbers and effectively increase profits, and making the location tracking system a good investment.

    • Improving local business communication:

      This will help in developing a good contact with your local business locations for an improved tracking of your goods.


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FuGenX Technologies is a leading mobile app and game development company in India, delivering quality-driven mobility services across the world. We have been crowned with many global technology awards, including the Deloitte Technology Fast 500 Asia Pacific & Fast 50 India, for pioneering high-quality products and ideas in the mobile space.