Develop an app like Wish a shopping app [Users +Features + Cost ]

Are you planning to build a mobile Shopping app like Wish?

If so, follow us.

We are going to help you in finding in detail about the E-commerce mobile Shopping app development.

“In this journey, you get to know about what is Wish Mobile shopping app? Cost to develop a “Wish” mobile shopping app?”

Apart from the above, you can know about its features, development process of the app Wish, and much more.

If you ask someone nearby you “Did you bring any product using online shopping?”

Expected answer from most of them is “Yes”, of course.

Online shopping market is booming every day. It became boon for most of the retailers who are planning to make their way into this sector.

With the lot of courage, I can say online shopping impacted our lives.

I am stating this after seeing the statistics of the sales done worldwide in the retail e-commerce sector.

avg sales done on retail eCommerce sector

I think the stats gave you a little bit of stroke after seeing the scope of the online market place.

More than 150 million people purchased at least one product via mobile apps & web browser. It is expected to reach 169 million by 2020.

mobile buy in millions

Every person is taking advantage of mobile shopping apps and web browser for online shopping.

There are many online market places like wish shopping app such as Amazon, Alibaba, eBay, and many more.

In the USA & world, many startups are coming up in the E-commerce market. In the USA, many new startups, are taking motivation from the Wish shopping app to be successful.

Learn something about the industry; which you are planning to enter.

Targeted users of E-commerce:

All of you know marketing involves buying and selling of goods and services, whether it is the online or offline market place.

Industry experts use electronic channels to deliver e-commerce solutions.

Those channels carved in three types:

targeted users eCommerce channels

  • Internet shops:

It also called as business to customer (B2C).

If you are 90’s kid, you went to internet shops for various for project works, gaming, and many more things.

Even after the mobile computing revolution, you can find a lot more internet shops nearby you.

Internet shops are prominent places for online shopping, where you can place an order, and even you can pay through online modes.

  • Business to Business (B2B):

In this channel, business takes place between manufacturers, dealers, and retailers.

  • Customer to Customer (B2C):

In this mode, the business takes place between the customers.

About Wish app?

Wish app is the largest online shopping platform in the USA, developed by Context Logic Inc.

Wish app founded by Peter Szulczewskito and Danny Zhang in 2011.

It is a service in Great Britain, and the USA used to create wish list based on customer preferences.

It is very much too fun shop on Wish marketplace, where you can find everything from clothing to groceries.

It is an app from the initial stages also where it used to collect the users wish-lists, then Wish app meet the trade representatives and familiarized regarding the potential customer’s list.

It has a simple & user-friendly interface to attract more customer base.

Wish app is 100% mobile app, and it does not have any shopping website.

At present Wish marketplace app has 6, 00,000 merchants, 500 million users, 200 million items serving more than 100 countries all over the world.

The valuation of wish app online platform is $11.2 Billion.

Are you interested to know about the minimum viable product? Continue reading.

How Much Does it Cost to Build an MVP?

 How does Wish app works?

  1. How does Wish app works?
  2. Why is wish app so cheap online platform?
  3. It is a puzzle for every customer after seeing the prices in the wish market. The best of Wish app is its prices.
  4. It is available in major platforms like Android and IOS.
  5. You know 80% of the buying made via online are spontaneous.
  6. What do you observe from the above statement?
  7. The buyers are interested in buying a product even though it is not required.
  8. For that, the only way is you need to do post some stunning images of your product.


  • Wish Website

First, you need to log to know the working process of Wish app.

After you log into the Wish marketplace platform, it takes you to the homepage where you can find every category.

Shopping app wish

  • Geek wish website:

Geek wish website often sells technical devices & electronics such as laptops, stuff- watches, and mobiles.

geek wish website

  • Mama shopping:

In this site, you can find everything related to toddlers & babies. China supplies products for all Wish shopping apps.

mama shopping

  • Home decor & design website:

You can choose or customize your home decor with the help of wish home decor & design website/ Shopping app.

Choose baroque, modern, and shabby chic accessories for the bedroom, kitchen, hall, bathroom, and many more.

home decor design website

  • Cute wish:

It is exclusively for cosmetics, beauty products, accessories, and clothes.

cute wish

  • Merchants Wish:

If you are planning to create a mobile Shopping app/website like Wish, you can implement this type of mechanism.

wish for merchnats

The Wish online platform uses these six separately to target the right audience to the merchants and vice versa.

It is the topmost strategy used by the Wish, which is very successful working in targeting accurate users.

Features of the Wish app:

For every app, features are the key to survive in this competitive world. The Wish marketplace app has three components called user, merchant, and admin panel.

Each component has different features which we are going to look after.

User panel:

  • Registration & sign-up.
  • Search.
  • Filters.
  • Find stores.
  • Product ads.
  • View Offers
  • Product List.
  • Product Details
  • Cart
  • Loyalty Programs.
  • Login Bonus.
  • Real-time tracking.
  • Wish-list.
  • Payment Option.
  • Rewards.
  • In-App Wallet.
  • Return/Exchange Product.
  • Rating & Reviews,
  • Discount
  • Manage Profile
  • Live Chat
  • Manage Notifications.

Merchant Panel:

  • Registration & sign-up.
  • Subscription plan activation.
  • Manage Tickets.
  • Metrics & Analytics.
  • Product Promotions.
  • Campaigns.
  • Payment gateway.
  • Manage Profile.
  • Manage catalogue & orders.
  • Payment Accounting.
  • User Review
  • Reporting Tools
  • Notification & Alerts

Admin panel:

  • Dashboard
  • Manage User accounts (Customer/Merchant)
  • Manage Ad Campaigns
  • Manage Product Category, Sub-category
  • Manage Rewards/Promotions/Points
  • Payment management
  • Manage Tickets
  • Manage Invites/Referral

 Main features:

  • Management of login sessions:

In this part, management provides the bonuses into the user’s wallets who actively use the system at regular intervals.

It captures and monitors every login session made by the user.

  • Shipping:

In this section, your system or mobile shopping app integrates with the shipping API for real-time tracking of shipments from source to destination.

  • Google maps integration:

This feature is used to show all the store in a single map, where users can find their required store and Google maps helps to reach that point.

  • Personalization:

This feature helps the users to get exact results depending on various factors such as culture, previous history, exploring the behavior, and location.

  • Multi-currency support:

When you are making your presence all over the world, make sure you provide multi-currency support for the payment. So, it is better to integrate currency converter API for converting currencies to the particular currency when you are making payment.

It uses the Google currency API.

  • Payment gateway:

As you are developing an online shopping platform, you should have a trusted payment gateway in your app.

Provide support for various payment methods such as internet banking, PayPal, credit/debit card, Braintree, and mobile wallets.

  • Auto-tax calculation:

The auto-tax calculation provides the amount to pay in total, including taxes that are applicable in that region. So, for that integrate Tax calculation API for instant auto calculation.

  • Cloud-storage:

Cloud storage helps to store the data in the cloud. Whenever the user or customer can manage and access data.

  • CRM-integration:

It is going to help to increase marketing through various channels such as email and SMS. Here, the admin looks after the user promotions, analytics, and emails.

  • SMS gateway API:

It helps in communicating with clients with the help of SMS.

  • CMS integration:

In the online platforms, content is the key. This functionality is helpful for the shopping app users to read rightful information of the system.

  • Warehouse management:

Admin manages warehouse where he needs to take care of merchant inventory. In this process, every merchant sends their inventory for managing shipping. Once the order placed, the remaining things are handed over to the warehouse.

Additional features:

If you want to attract more users, better to include these features in your mobile e-commerce shopping app.

  • Virtual changing rooms.
  • Style board.
  • Compare items.
  • Gift certificate.

  Technology stack for Wish like an app:

The right technology is also critical in developing your Wish marketplace app. So, select the technologies very precisely.

  • Operating system: Debian
  • Push notifications: Twilio,
  • Cloud storage: Google cloud storage, Amazon S3, and Azure.
  • Cloud environment: AWS
  • Authentication: Nexmo, Twilio.
  • Database: Postgress, Mongo DB, Cassandra, Mail Chimp Integration, and HBase.
  • Database management: Datastax
  • Programming language: GWT
  • Payment gateways: Braintree, Stripe, PayPal, and e-Wallet.
  • Analytics: Apache Flink, Azure Stream Analytics, and Spark Streaming.
  • Emails: Mandrill

How does a mobile app like Wish market place generate revenue?

Every e-commerce platform has its style of monetization models/methods. If you are planning to develop a Wish app marketplace clone, then you can follow the revenue model of Wish app.

The wish app collects a 15% price of every product purchase made by the user. The monetization methods followed by the Wish marketplace app is different from the Alibaba and Amazon.

How much does it cost to develop an app like Wish?

The cost of a mobile app calculated as:

App development cost: Number of hours to develop * Mobile app developer cost

It is difficult to give an exact quotation for the development of the Wish like an app. We are providing you the estimation price to develop an app like Wish marketplace.

The app cost depends on various factors such as features, functionalities, designs, complexity levels, and the number of platforms.

  • App complexity:

You can design and develop your mobile app like Wish in three possibilities based on the complexity levels such as primary, medium, and high-end.

If you are a startup with the limited budget, you can go for the primary app with the necessary and limited features.

  • App platforms:

The app cost is less when you opt for a single platform, as you go on increasing the platforms, the cost of the app’s development increases.

  • App team:

Your app development team also decided the cost of your app development.

The mobile app team required:

  • Project Manager.
  • Requirement analyst.
  • Web developers.
  • QA engineers.
  • Mobile app developers (IOS and Android)
  • UI/UX designers.

If you choose your team from a small mobile app development company, the cost is different when compared with the team from a multinational company.

Choose your development company & team based on your requirements.

  • Developer’s location:

In selecting your developers, you should also consider the geographical location of them.

The cost of developers differs from region to region and country to country.

For the same app USA, mobile app Development Company costs you more when compared with Eastern Europe and India.

  • Developers in India: $10-80/hour
  • Developers in Eastern Europe: $30-150/hour
  • USA developer cost: $50-250/hour.

Choose the developers geographical based on your requirements and financials.

The cost of a mobile shopping app like Wish marketplace costs you around $20,000-$30,000.

It is better to choose a mobile shopping app development company/team form India rather than other countries because you can build in the user-friendly budget.

  • Conclusion:

I hope you are satisfied with the information provided related to how much does it cost to build shopping app like Wish marketplace.

If you are still in confusion in developing an e-commerce platform like Wish shopping app, you can contact us.

We have professionals who are well experienced & expertise in developing mobile e-commerce apps.

Please feel free to reach us, we are happy to serve you.

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