Measuring the Success of Enterprise Mobile App is Key to Enterprise Digital Success!
Deployed your enterprise mobile app? Not analysing its performance? “If you’re not using key performance indicators (KPIs) to measure the success of your enterprise apps, your company could be falling behind”. This is what Red Hat 2015 Mobile Maturity Survey said.
The survey brought in IT decision makers from 200 private sector companies with at least 2,500 employees based in the U.S. and Western Europe and found that almost everyone was analysing mobile app performance consistently. Among them, 74 percent organizations had a positive return on investment from mobile apps. So mobile app analysis is not just a way to analyse employee performance (or app performance), rather it can pave a path to build better digital enterprise and yield highly positive outcomes from future digital initiatives.
How to Measure?
Mobile app development and its performance analysis is not optional, it is necessity for most of the enterprises today. If you are planning an enterprise app or have already developed it, below tips will help you better analyse your app performance and measure the success:
Cost vs Revenue:
Any program that yields lesser than investment is always a setback for any organization. Make a report of all the important aspects of your enterprise mobility strategy and upon that, calculate the costs against the monetary benefits of the app. The benefits can be increased (or decreased) sales, workforce productivity and difference in work flow.
Though using enterprise app is mandatory for employees in most of the enterprises, some employees don’t prefer to use it to get done the tasks. It may be because of complexity in usage or less encouraging design. Knowing who is frequently using the app and who is not is very important to measure the app success. The primary goal of any enterprise app is to enhance employee productivity, if it is not achieved, even minimum objective of the app can’t be achieved. To create or increase employee interest in the app, you can integrate Gamification into the app.
App crash ratio:
Stability is the basic need for any app. If app is crashing during heavy usage not just means it is affecting lately joined users, rather this can affect the entire user base. It could further decrease users interest in the app. The average crash rate of an app is 2 to 3 percent. It may vary on platforms, the present crash rates of Android 6.0 and iOS 9 are 2.52 % and 2.70 % respectively. Technical metrics help you know whether users facing the problem or not. Collect the crash ratio data by OS and compare it to the above factor. Compare it to the device type is also equally important. In addition to this, collect performance metrics such as how slow the app is to load.
Enterprise mobile apps offer great benefits for enterprises, such as productivity gains, enhanced customer engagement, improved sales enablement, and simplified business operations. But to get the real benefits, you need to keep tracking of your app and improve its performance, which should be by resolving the issues it is facing.