Big data and analytics are making a new step with maximum adaptability in the customer oriented global market. Basic idea is to be capable of dealing with vast scale, gathering terabytes of information, which would range up to one in a million bits of information and this sure permits us to manage it precisely and successfully. Apparently the ever growing market requirements offers umpteen opportunities flavored with brilliant future of big data in near future which works with organizations like Zynga and Kabam.
Customer’s perspective is always an important factor for every gaming enterprise. Every gamer leaves behind a huge data baggage after every game they play, it can be an online game connected with Facebook or even an offline game on PlayStation, a multi-player game through Xbox a huge data will be generated through these sources. These gigantic data about every game played and how they collaborate, up to what extent they play, when would they play with whom and so on.
For instance, if gaming profile is connected to online platforms then gamer is asked to enter demographic information, these data can be made use to identify what gamer enjoys in the real world and thereafter organizations hunts to point out the games as well as the features in which one could relate to real life.
Keeping all the data which is based on the target data in-game products can make a huge conversion rate to the organization blowing up your profit line. Just like e-commerce websites where products are offered and recommended based on review and feedback of other customers, this can also be done is the same way through the usage of virtual products within gaming environment which will indirectly increase your upsell, cross-sell ration as well as additional revenue with the usage of recommendation of similar virtual products and their features.
Even-though engaging huge gamers is sometimes a critical task for beginners but expands the number with analytical research of big data which shows the first level being excessively difficult while the later levels being extremely simple and easier. Analyzing millions of big data tunnel you with great insight of most popular game elements which indeed helps you identify the tools which engage your gamer with constant better rates thus creates an opportunity to keep the gamer captive with better features thereafter increasing your conversion rates as time passes. Therefor big data technology, statistics and analytics help you upgrade in-game execution as well as end client experience. There is huge opportunity, open doors for game designers with big data technology through enhancing better features, developing quality games quicker and better.