Gamification is a trending game based technique prevalent in all major digital environments. But its prime beneficiaries are enterprises, where they harness Gamification to improve employee productivity, by integrating it in the training program to create a lively environment and encourage employees to grasp the things quickly. And its ultimate benefit results in satisfying their employees by building positive competition among co-workers and enhancing the learning experiences.
What is Gamification?
Gamification is the process of applying game principles and mechanics into non-game environments such as working methodology. It doesn’t mean a game needs to be designed to encourage employees to do well, it is about adding gaming elements into applications, software, and other digital tools that employees use to get done the tasks.
Here the routine works are done through gaming concepts, which motivates employees to perform better. In better words, gamification is a technique to teach and entertain users and solving problems interestingly with the contribution of users.
How Gamification can benefit enterprises? Let’s see:
1 . Enhance employee engagement
Well-built enterprise Gamification is centred on personalized leaderboards and benchmarks for the employee, which provides employers with unbiased and accurate information to assess employees’ performance. This even creates opportunities for employees to assess their performance their own and perform better. When employees feel their hard work is valued, they obviously perform well.
A workforce that encompasses fun activity has a higher capability to yield better productivity than that not. Some studies showed that after implementing Gamification solutions, underperforming employees got a considerable acceleration in their performance in many organizations.
2. Crowdsourcing helps solve business problems:
Customer feedback is a crucial element for any companies to renew customers services which are existing. Gamification can benefit largely here. Receiving real-time feedback through Gamification is possible from both customers and employees end. If you just ask your customers about feedback, they may not respond as it takes time to input.
Instead, if the inputting method gives game-like experience, they may definitely get encouraged to give valuable feedback. This even applies to employees. Companies like Allstate and GE have already tried and got fruitful business results from this technique to come up with answers to their complex business questions.
3. Collects Most Need Customers Data
Most gaming platforms need users to log in with a valid phone number or social media credentials or email address. Since then, your company has been collecting data on that person and being able to see what they are doing on your website. Each person is associated with clicks, badges, points, and achievements, all of which produce big data. And equals valuable customer information and insights for big data companies.
A gamification expert and author of ‘Enterprise Games: Using Game Mechanics to Build Good Business’ said that “a large amount of data is generated regardless of the success of the video game or type of the game, but it is really useless if it is not analyzed properly.
4 . Performance Tracking is Simplified
If tracking and reporting are automated and associated with company applications, employees like project managers, designers, developers, sales team members performance can be tracked on a monthly, weekly, or daily basis. Managers can view individual and team-based feedback and appropriately confirm employee performance.
It serves the best source for employee performance tracking and monitoring needs. This is the third purpose of gamification.
5 . Gamification is an Educational Tool
Gamification is a useful and creative way to introduce people to new and innovative products you are about to launch. Just like giving a free trial to your product, you can allow customers to test it in the form of a game designed to teach you how to use your product. Gamified learning provides success to the engaging learner that is connected to motivation.
6. Gamification in Mobile App
This is what most of the companies are implementing and getting fruitful results from Gamification. As a survey said, Gamification is most fruitful in mobile apps. Its benefit is largely seen in enterprises where apps are prevalent for multiple purposes like employer-employee interaction, and employee-customers interaction. All in all, Gamification can help improves customer engagement or user engagement.
As said above, taking customer feedback through the app platform integrated with Gamification is even easier as mobile apps allow customers to use it wherever whenever they are.
Want to know more about Gamification? Or to implement Gamification in your mobile app?
We at FuGenX Technologies developed many highly successful mobile game apps with Gamification technique, including LiveIn. We develop Gamification integrated mobile apps for Android, iOS and other major native platforms and web platforms.