Does My Business Really Need a Mobile App?

Does My Business Really Require a Mobile App?

Does my business need a mobile app? If I already have a mobile-friendly website, is an app required? These are the two most commonly asked questions by companies dozens of times when thinking about mobile app development.

Yes, this is the mobile-first world. Businesses must have a mobile app to stand forefront of the competition. Herein, we would like to walk you through why your business needs a mobile app though you have a mobile-friendly website and well-established physical stores.

Why Does Your Business Need a Mobile App?

Do you know the importance of Mobile Application in business?

Why does your business need a mobile application?

Below are the key reasons why your business needs a mobile app.

  • Effective Customer Engagement:

It is one of the top benefits of developing a mobile app for your business. Just imagine, you have a website but don’t have a mobile app, your close competitors have both. When your most loyal customers search for a product or service that you offer on Google, they may get attracted to your competitors’ mobile apps as they offer convenient services compared to the web apps. Losing loyal customers is directly proportional to the weekly sales and will drain all the efforts that you put to nurture customers.

Hence, the importance of mobile applications for business is high. If your customers have your mobile app in their hands, they can open your app and meet their needs instantly. It will increase business efficacy and improve customer retention.

  • Enhance Customer Base:

The impact of mobile app development on business for enriching client experiences and increasing user base would be high. The importance of mobile application in business for enriching customer experiences is incredible in this digital scape.

Timely growth is imperative for any business to achieve a sustainable competitive advantage. It is decided on either a high return on less investment or a higher return on high investment. To achieve both, better management of the existing customer base is crucial. The high or higher return is always the reflection of the increased customer base.

With the mobile app, you can allow your existing app users to share your app with their friends or relatives with a tap. Here you pay nothing to increase your customer base. But, for effective and quick results, you can reward your customers with a discount on future purchases or reward points for the app they’ll share.

  • Reduce Online Marketing Expenses:

It is one of the benefits of developing a mobile app for your business. Mobile app significantly reduces the cost that you spend on email notifications or marketing.

Some successful app owners say after they developed a mobile app, their online marketing cost got significantly reduced, especially since we were spending on email marketing to send offers and newsletters. It is true as well! You can send the latest offers instantly in the form of push notifications. That your customers like as well as they can bag the limited-period offer before it gets expired.

You can also easily remind your customers if they’ve added any products to the Wishlist or cart before. This is what India’s largest e-commerce store Flipkart is doing and getting amazing results. You can also do the same through email, but there is no guarantee that your customers will see your mail.

  • Brand Recognition:

Today mobile app is a status-increased brand value. World’s many top brands are using mobile apps instead of ads to sustain and enhance their brand value. When comes to startups and mid-size companies, particularly those who aspire to build a brand, can quickly and effectively build long-lasting brand value by regularly sending quality content about the latest happenings in the industry through push notifications. It is not great in the short run but could be greater in the long run.


Whether you’re a local business or a global enterprise, the mobile app has a vast potential to take your business to the next level. Create a result-oriented app strategy, and collaborate with reliable and qualified mobile app developers, go ahead to achieve the expected.


For world-class mobile app development services, You can reach FuGenX at or

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FuGenX Technologies is a leading mobile app and game development company in India, delivering quality-driven mobility services across the world. We have been crowned with many global technology awards, including the Deloitte Technology Fast 500 Asia Pacific & Fast 50 India, for pioneering high-quality products and ideas in the mobile space.