How Much It Cost to Make an App like Gumtree?

Classified ads have happened to promote businesses since the birth of capitalism. Before this, it was in the form of advertisements that you can see at the corner stationery shop; after this, it shifted to classified app develop resulting in the form of yellow pages/OLX/Quikr, and finally, it came to an app like Gumtree.

However, what is a classified ad, and why should you develop a mobile app platform like Gumtree?

Classified businesses are built around communities. Just think of them as marketplaces for services, products, jobs, and real estate. They innovate the second-hand economy and help people discover products & services at affordable prices in their near and dear.

In recent times, classified apps have added immense popularity on the web. Using these classified apps, users can easily sell or promote their products/services online from the comfort of their homes with a single tap.


While talking about the classified apps, Gumtree is one such app that splashes on everyone’s mind due to its unprecedented popularity and functionalities. It provides a massive number of classifieds inside the UK and other countries such as Australia, Singapore, and many more.

To clone an app like Gumtree, you need to focus on delivering top features that the public expecting from your app and wants to use. In this blog, we are going to look after crucial characteristics that you can include in your classified app and knowing how much gumtree cost?

Before we get it into the features, let’s know a little about what is gumtree and how does it work?

  • About Gumtree a popular classified app platform

Gumtree is a community based online platform that used for buying and selling spare things. The British website founded by Michael Pennington and Simon Crookall in 2000 as a local London classified ads and community site.

Currently, Gumtree owned by eBay. Either Gumtree classified ads are paid or gumtree free ads based on the product. No matter whether the app users are probing for a home, auto, stereo, or a job, Gumtree will enable users to discover something they require.

As of 2010, the Gumtree UK is the largest website for local community classifieds, and it stood as one of the top 30 sites in the UK with 14.8 million unique visitors every month.

In simple words, the Gumtree Australia app is the number one classified platform in Singapore, UK, South Africa, and Australia. Therefore, anyone can see the value of building their own Gumtree app for Android/iPhone and Gumtree website that can give maximum success and value.

Some stats of classified ads market

As of 2018, the global classified market generated revenue of US$ 20 billion.

The Global online-classified market is expected to grow at 20.2% CAGR in between the 2017-2023 period.

Classified ads market generate $6.74 average revenue per internet.

The ad spending on the classified market is expected to show an annual growth rate of 3.2% (CAGR 2020-2023), which results in the market volume of US$ 24, 206 million by the end of 2023.

  • Business model of Gumtree

The business model of this classified platform app is kept simple, with a two-layer functionality.

In the first layer, you obtain many customers who come to your platform, create free accounts & search for their desired products & services.

The second layer allows the seller to list the products & services on the platform by spending a minimal fee. You can charge an additional fee to help the seller to increase visibility.

As you are developing a classifieds app like Gumtree, you have three sources of income:

Advertising revenues

Listing fees

Premium account for special features.

Important features that you can not miss in your app

  1. Enable users to explore thousands of ads

It is a feature that you can not miss adding in your classified app that allows your app users to discover thousands of ads with just a few steps.

The user can explore for any product or service type, and you can allow them to discover thousands of various classified and deals of products to purchase any item in their local area. Apart from the above, you can also list auto, truck, property, and cars with the superior quality so that they can find out the product without any hassle.

Don’t’ forget to give detail information along with the high-resolution products, which helps to know about the product and get help in making the buying decision.

  1. Faster & easier to sell & Purchase

You make it easier for the customers to purchase and sell products/services by the crucial feature. While developing your app, make sure that ad posting & purchasing an item as simple as possible so that your users do not face any problem while posting or buying product/service.

As you are developing an app like Gumtree USA, let us take a simple example of gumtree united kingdom/gumtree USA New York app, the app has made posting an ad a lot simpler. It takes minutes for users to post an ad with the enhanced application. Therefore, it’s better to consider it and make it simpler to sell & purchase various items.

  1. Search functionality

The next important feature that you should include is a search functionality that helps users to search their desired products. With the help of this functionality, users can locate any product without navigating or scrolling the whole application.

Among thousands of products, navigating for every product is quite a tough task, so that you can help users with a search console option. It will be the easiest & fastest way for users to search for any product in different categories.

  1. Allowing sharing ads on social networks

Ask your app development company to integrate social media networks to your classified application. Incorporating social media networks help to improve your app’s functionality. It allow your app users to share different classifieds such as job, offers, property, cars, and many more directly from the seller.

Allow app users to share different classifieds and ads on Facebook, Twitter, Instagram, and other networks. Along with the above, you can allow users to email their ads directly to their family and friends circle by sharing a link.

  1. In-app messaging

The in-app message is a feature that exactly matches what it sounds. This feature helps to send a message to the app users when they are active in your mobile app.

It will enable more convenient connections between sellers and users because whenever a message is sent between a buyer and a seller, the person will get an instant notification on their smartphone.

Along with this, the users can send messages to each other and can discuss the details of the product, such as price, quality, and many more.

  1. Manage your top preferences

This feature allow users to manage their top picks and predilections.

Imagine, one of your users find the desired product, but they are in a situation where they can not look after complete details. So, allow them to save those ads to their favorites and review them when they are free.

So, these are the highly essential features that you need to consider while cloning the Gumtree app iPhone/Android.

Features of classified app platform

The classified app platform consists of two panels

  • Users panel
  • Register/Login
  • Send inquiry
  • Search listing categories
  • Author page
  • Splash screen
  • Forum section
  • Deals & offers
  • Classified submission
  • Search area for location-based listings
  • Payment gateway
  • Add/Preview listing
  • Filters
  • Additional features
  • Business profile verification
  • Social media integration
  • Merchandise for business owners
  • Banners ads display
  • Admin panel
  • Login page
  • Manage listings
  • Manage classifieds
  • Manage offers/discounts
  • Manage newsletters
  • Manage dashboard
  • Transaction management
  • Manage users
  • Notification management
  • Advanced features
  • Traffic analytics
  • Order management
  • Listing category analytics
  • Ads management

Factors affecting the cost of a classified app like Gumtree

  • App Platform:

Choose which platform you want to opt in the initial stage because it takes a lot of time to develop both the platforms.

It is better to go with the one platform that is Android/IOS in the initial stages. If you are successful with the one platform, then it’s good to go for the other platform.

  • App Design:

The app needs to have an attractive design to engage users and retain them.

The excellent design will costs more, but with the best design practices, we can reduce the cost largely. FuGenX has proven expertise in this.

  • App size:

App size includes the number of functionalities, user database, and features that every app should have. Apps like Gumtree should be scalable so that it can retain its efficiency even with the increased users.

  • App developers:

The cost of an app depends on the developers’ geographic location also. Developers’ experience & expertise level even matter most here. Developing an App like Gumtree in India is significantly cheaper compared to the US.

1 Project Manager.

2 UI/UX designers.

4 Android developers.

4 IOS developers.

3 Backend developers.

2-3 Quality engineers.

The developer’s price will depend on the geographical location.

Cost of developers based on geographical location

India – $10 to $80/hour

Australia – $50 to $150/hour

Eastern Europe – $20 to $150/hour

USA/Canada-based dev teams – $50 to $250/hour

Eastern Europe – $20 to $150/hour.

How much it cost to build an app like Gumtree?

The total cost to establish a classified app will vary according to the requirements of the clients.

It is impossible to estimate the precise time and cost to develop an application without knowing their exact requirements.

If you want to know the precise budget of your classified app, contact us with your requirements. Our technical team will guide you about the process without charging you anything for the consultation.

  • Final words

I hope you are satisfied and got a clear view regarding the development of a classified app like Gumtree; if you are still stuck with any doubts. Please reach us by filling up our contact us form.

We are happy to serve you.


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FuGenX Technologies is a leading mobile app and game development company in India, delivering quality-driven mobility services across the world. We have been crowned with many global technology awards, including the Deloitte Technology Fast 500 Asia Pacific & Fast 50 India, for pioneering high-quality products and ideas in the mobile space.