Impact of Augmented Reality on Business in 2019
Augmented Reality is penetrating deeper into Business as its uses are wider. The technological upgradation is becoming mandatory for meeting the latest demands. On the other hand, technology is also taking better shapes day by day and various developers need to adopt themselves to the latest trend. Putting all these together, Augmented Reality, the latest hero in the tech trend is the order of the day.
The role of Augmented Reality is becoming evident in various industries like gaming, traveling, marketing, media and entertainment, education, etc. This high demand owes to the huge potential benefits of Augmented Reality making a revolutionary innovations in various industries.
As per statistics, by 2020 Augmented Reality is expected to reach 1 billion users. Worldwide shipment of smart augmented Reality glasses is expected to reach approximately 5.4 million units by the year 2020. The augmented reality market is expected to have a growth of about 90 billion US dollars by the year 2020.
As per the same sources, it is also expected that the revenue from Augmented Reality raises up to three times as that of Virtual Reality by the year 2020. By 2022, Augmented Reality devices shipments reach about 68.9 million units whereas, Virtual Reality hardware devices is around 45.6 million.
According to Statista, among the various industries which are getting benefited with AR, gaming industry is one of the most benefited ones, for instance PokemonGo. As per statistics, it is expected that the VR and AR games will have a growth of 216 million users which worth of 11.6 billion US dollars by 2025.
Now, let us look into the Impact of Augmented Reality on Business in 2019
Future of Marketing
The best part of AR is that it is one of the most innovative method to make the user feel connected. This feature is taken advantage by various business firms in making their business reach public. Advertising is a way of communicating the business to the audience, which the AR serves best for this purpose. For instance, with the help of AR, users can see the advertisement in 3D view, with full details because of its high resolution. Thus AR is influencing the marketing greatly in 2018.
More and more users are turning towards the usage of AR these days. As per the statistics, the number of users shifting to AR is on raise. Especially, the gaming industry for example Pokemon GO users are raising more in number proving the increasing demand for AR. As the number of users increase, business also raises.
Apple AR kit
The launch of Apple AR Kit at the Apple developer’s conference in June 2017, has revolutionized the future of AR there by influencing the business drastically in 2018. This kit helps the app developers to integrate the digital experience with the physical business world using various AR apps. This features works best with iPhone X, which runs on iOS 11.
Social Media Platforms
Lot many Social media platforms are shifting towards the integration of AR with their platforms. For instance, Facebook is working on AR smart glass for incorporating AR in its platform. As announced by Mark Zuckerberg, CEO of Facebook, AR is going to be the next computing platform. This clearly indicates the impact of AR in business in the near future.
Augmented Reality Apps
With the help of the latest technology, it is possible to give the shape of an app to the various innovations and Augmented Reality is no exception for it. So, there are so many apps budding up these days with the incorporated AR in it. For example, Gadget flow, Eyemaps, Housecraft, Euclidian Lands.
As indicated above, Augmented Reality has the abilities to transform the fate of business in 2018. Various industries are getting AR incorporated into their systems for making it viral like games, social platforms, marketing, etc. This AR serves very useful especially for the various start-ups and even technological giants. Thus, this given a conclusion that AR is going to rule the tech world in the near future. The various benefits of AR are not just restricted to the above mentioned, rather it is expected to expand for sure.
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