How Much Does It Cost For Social Media App Development?

How Much Does It Cost For Social Media App Development?

A Comprehensive Guide To Social Media App Development

Social media applications or websites are the best online mediums that allow people instantly interact and share content with ease. Social apps made online communications more effective and comfortable.

On the other hand, social networking or social media applications are now the first-ever choices for businesses across various industries to increase their brand awareness and promote services or products on a global scale.

Nowadays, social media apps are connecting platforms for Education, e-commerce, and other product/service-related businesses to deliver convenient services to their audience. Hence, social apps are assisting assist companies in reaching as many users as possible at once.

If you are looking ahead to social media app development, this article will be a guide that lets you know the pros and cons behind social app development. Herein, we have also given the estimated cost of developing a social media app like Facebook, YouTube, Instagram, WhatsApp, etc.

Let’s get started!

How Do Businesses Benefit From Social Media App Development?

Here are the top benefits of social networking app development for Android and iPhone:

  • Social Media Apps Impacts On Brand Building  

In this digital era, social media apps are crucial for brands to build a digital voice for their brand. Top Social media applications like Facebook and Instagram are the best platforms where customers happily express their faithfulness to their much-loved brand’s products or services. Over 55% of customers drop their feedback or reviews or their experiences in social networking applications. Companies that have social media apps can respond to user queries, appreciate their feedback, and finally improve brand value in the niche.

Hence, the role of social apps in brand building is significant. It helps brands to catchup loyal customers and creates a healthy sales pipeline from the list of potential leads.

  • Wide Audience Reach

It is another top advantage of social media app development. Interactive social media apps will help companies in reaching audiences across the world. From the comfort of their premises, businesses can run online marketing campaigns and grab the attention of global users.

On the other hand, social media apps also give independence to individuals to follow various channels and share the content with their friends, contacts, and family members all from their sitting zone. It is also a major reason behind the popularity of social media apps.

  • Monetization Through Paid Advertisements   

Once your app is monetized, enterprises would show interest to run advertisements on your application and improve their brand visibility. By allowing brads to run ads on your social app, social media app developers can generate extra money. Hence, through social media or social networking app development, app owners can charge companies on promoting their brand name or ads on the app’s wall.

  • Businesses Can Predict The Future

Based on analytical reports and insights derived from the data collected from social media platforms, companies can forecast their business landscape for the coming years. Such predictions will help brands stay on top of market trends.

  • Get The Focus On Content Type

Beyond traditional online conversation, personal chatting, and audio/video calling facilities, social media apps are something else for brands in this digital era.

Organizations, mid-level companies, and startups irrespective of their size are reaping benefits from social networking applications (Android/iPhone). They are identifying their targeted audience and better engaging them in promoting the most relevant to them.

  • Zero Costs For Digital Marketing

It is one of the top advantages of social media application development. Companies that have their social media app can make their SEO/digital marketing activities at zero cost. They can grab the attention of millions of users, increase web traffic, and generate quality leads. Unsurprisingly, Social apps are also the best platform to run conversational posts for keeping the brand’s voice active.

We have here listed just a few of the top benefits of social media apps. Besides brand awareness, better customer interaction, and support services, Social apps are the mediums for online marketing. Not only these but there are also huge hidden advantages to social app development.   

Get in touch & let us know your social media app development idea!


Major Types Of Social Networking Apps

If you are looking ahead for a social media app development, be aware of its type. Because there are many types of social media platforms in the market. Based on your business niche, you can choose the type accordingly. Here are a few types of social media apps that we collected to make your app development decision faster:

  • Social apps for online chatting, voice or video calling, reels, videos, photos, and content sharing. Best examples are Facebook, Snapchat, Instagram, WhatsApp, etc.
  • Social media apps for building professional networks like LinkedIn
  • Social networking apps for sharing views and thoughts on a similar topic and Quora and Reddit are the top social media apps in this category.

Like these, there are so many types of social media apps available for users to download and use at free of cost. So, based on your business type, select an appropriate type before you hire a mobile app development company.

Let us know your social app requirements and get a free app quote!


Now, it’s time to look at the features and functionalities that you must add to your social app.

 Must-Have Features and Functionalities Of A Social Media App

The features of a mobile app and its functionalities play a crucial role in measuring the success rate of your application. The list of features you select will set a standard mark for your application and let it stand outside of the clone app world.

Facebook has been downloaded by nearly 5,000,000,000+ times and Instagram is being downloaded by 1,000,000,000+ users. Such a billion benchmark has been achieved due to an easy-to-access and user-friendly features list. So, before developing your social app, just take a look at the must-add features of a social media mobile application.

  • Signup and Login through a mobile number or existing user social accounts

After downloading from app stores and installing the application on user devices, the next step is to log in. The page’s look and feel will decide whether your target audience will access the content or not. Let your users login using their mobile number or existing social media account email Ids with a unique password.

Top mobile app developers in USA or India will create simple and user-friendly login modules. Get In Touch With The Best Social Media App Developers!

  • Live chat (Group or personal)

It is one of the essential features that must add to your new social media application. This feature allows users to start a group or personal conversations on a secured platform.

  • In-app audio/video calling flexibility

Here is another key feature that you should never ignore while social networking app development like Facebook. This feature allows users to make online calls to their friends or connections with ease directly from the application.

  • Quick content (Photos/videos/reels/posts) sharing facility

If your user wants to share any content, which might be photos, videos, posts, or any promotional content, then this feature adds value to your application. It allows users to share content instantly and improves user experiences.

  • User profile

It is a common feature in any mobile application. This feature is useful to better manage user information, such as personal information, photos, groups, links, albums, saved videos, and many more in one place. Users will have full control over their account information.

  • Forgot password

Must-have feature to add in your social media app for the users who forget their password too often. Of course, it is one of the best features that makes your app friendlier to users. If the users want to change their account password, they can update it as soon as they click on Forgot Password feature. It improves app security and protects users’ accounts from being hacked.

  • Search and Explore

If your users want to connect with any others app users, then they can easily find them if you integrate Search Feature in your application.

  • Follow/Unfollow

This is a user-friendly feature that allows your app users to connect or ignore requests that they received from friends or connections.

  • Feed Or Set Status Updates

It allows users to set their status and posts immediately on their walls. Social media app development with auto status delete after 24 hours of functionality enriches the application quality.

  • Watch informative and entertaining videos

Facebook and Instagram like top trending social media apps are the best podiums for people to grab as much information as they want related to social affairs, entertainment, and even knowledge-oriented content. If you want to hit the competition, then must integrate watch videos features for increasing the application’s scalability.

  • Upload stories

It allows users to create short videos or a group of photos and upload them on the spot.

  • Push notifications

Push notifications feature is useful for admins to notify the users when a message hits their inbox or any updates related to posts or conversations or likes.

  • In-app advanced AR tools and filters for photo editing and video cropping

It is an advanced feature that spice-ups the quality and uniqueness of your social media application. Using the power of AR tools, users can edit their photos and even add effects to videos that they want to post.

  • Location-based content delivery for improving app localization

Location-tracking is the best approach to delivering more personalized and localized content for users. It improves app localization and grabs the attention of more domestic app users.

These are the list of key features that you must add to your social medial application. Now, let’s move to the next section where we will discuss the cost of developing a social media app like Facebook or Instagram.

How Much Does It Cost For Social Media App Development?

Estimating the budget for social media app development will be a complex task as it depends on the type of its niche, app design complexity, features list, mobile app development platform, app Development Company’s location, and hourly rates. All these factors will impact the final cost of social media app development.

Then, how could you estimate the cost of social medial application development for Android or iPhone?

Generally, the cost of social media mobile app development can be calculated by multiplying the hours of front and backend development time with the hourly charges that your app developer quotes. Being one of the leading mobile app developers, we offer the best price for your social media app development.

Based on taking all cost-impacting factors, we are estimating that the cost of a social media app development would fall between $50,000- $170,000. However, as discussed, the price of your mobile app will go beyond this estimated price due to advanced features integration and hidden maintenance and support services.

Let’s discuss your app idea right now and get the best price for app development!


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    FuGenX Technologies is a leading mobile app and game development company in India, delivering quality-driven mobility services across the world. We have been crowned with many global technology awards, including the Deloitte Technology Fast 500 Asia Pacific & Fast 50 India, for pioneering high-quality products and ideas in the mobile space.