Are you relaxing after mobile application development?
If so, don’t do that. The task is not yet completed.
Because the mobile app is a source that profits your business and engages your brand to maintain a trustworthy relationship for a long.
For our sake, technology is not going to stop sprouting, and not even security because it will remain the main concern among mobile apps, and hence, they need to be upgraded with appropriate security measures at regular intervals.
Everything that is updated or added to the existing mobile app is considered as app maintenance. Do not forget that; it is a long-term and continuous process, and it will continue until the app exists in the app stores.
You may ask, how much does it cost to maintain an app?
Should a business have to bear the mobile app maintenance costs even after the app is published?
Will app maintenance costs be higher than mobile app development costs?
These are the various hot questions that require an answer, and most of them are eagerly waiting for it.
Don’t worry, we are here to guide you in this regard. Here, we will discuss how much does it cost to maintain an app, the benefits of app maintenance, and the cost of mobile app maintenance.
You can also look out for other articles related to mobile app development:
Top Reasons For Maintaining A Mobile App
You put your 100% effort to develop and deploy the application in the Google play store & App store. Once you publish on the app store, the users can download your app, and it brings you profit.
Do you think it is a happy conclusion for your app development story?
Most of you feel so, but the truth is Nope. It is just the end of the chapter.
The real fight for the user’s attention starts now. How can we find out what to do and what steps you should avoid?
For that, look at the competitors’ faults and try to avoid the mistakes they did. Now, our focus shifts to finding out the reasons why apps fail.
Though there might be many reasons, ignoring app updates and maintenance is at top of the list. Yes, mobile app maintenance is the best solution to keep your app up-to-date as per the recent norms of app stores.
As everything starts at the beginning, mobile app developers should develop an app in such a way that it ensures easy maintenance.
Top Benefits Of App Maintenance
There are several advantages of app maintenance and here we have discussed a few.
- Minimizes uninstalls
It is one of the top benefits of app maintenance. Over 71% of users will uninstall an app within the first three months. It might be of poor performance, the version is not supporting, or any issues.
The mobile apps that have bothersome bugs often can drive users away faster than you can say uninstall.
In the same manner, if an app stops providing users with value after a while, they will not find a single reason to continue with your app.
Maintaining your app over long-term means you should continuously work to fix every issue that comes your way.
For every app, its customers are the most critical assets, and holding them should be your top priority.
Make sure your app is working smoothly, and make sure your customers are happy. Upgrading with the latest features will minimize the uninstallation rate and significantly increases your customer retention rates.
- Maintains A Positive Brand Image
If you are not showing much interest in the maintenance of the app, it means you are keeping your brand at risk.
Unhappy customers won’t take much time to criticize your brand. There is a possibility of leaving negative reviews by them on social media platforms and app stores, which moves potential users away.
Hence, mobile app maintenance at regular intervals will benefit your brand to build a positive brand image in the market.
- Keeps Your App On Top Of Competition
It is one of the significant benefits of app maintenance. There are millions of apps in the app store, which are competing between themselves to get installed by smartphone users. The interesting fact is that customers don’t have that much time to use all the apps installed on their mobile phones.
If you want to stand out and beat your competitors, you need to upgrade your app regularly. The movement you stop improving or maintaining your app, your customers look out for better options. So maintain your app to keep ahead of your competitors. Yeah, the cost of maintaining an app is a quite bit burden but it’s worth.
- Deliver Better User Experiences
Users should fall in love with your app’s performance and services.
Because developing long-term and healthy relationships with your users is key to your app’s success & growth. To create such relations, you need to provide them with amazing experiences they won’t be able to forget.
Monitoring your app regularly gives you key insights into how your users feel about your app. Keeping track of customer response and market trends helps you stay updated with varying customer problems, preferences, and habits.
Continually updating your app based on this information helps you to deliver better user experiences. It builds stronger relationships between your app and your customers.
What Does The Mobile App Maintenance Consist Of?
Now, we are going to know about the things that are included in app maintenance.
- Publish new content
Just having a mobile app and getting it published is not enough to keep running your drive behind having a mobile app.
You might need to update:
- App images
- App content
- App banners
And many more.
The above things may vary based on user needs for engagement with your mobile app. But, there are other needs to be updated on your mobile app.
You can update simple things from the admin end. But, for some technical changes to the homepage of your mobile app, you need to contact your mobile app maintenance team.
- Bug Fixing
Will a mobile app contain bugs after publishing?
Actually, no, but yes.
Your app is not available with bugs. But, there is a possibility that a few functionalities do not work out properly on a few devices.
It is quite common to get complaints about bugs after your mobile app gets published. As they are technical bugs, not necessarily have the expertise to resolve them.
The app maintenance team will fix the technical bugs that help to improve the overall functionalities and performance of the application. It may take hours to days based on the bug’s complexity.
Hence, the team of top mobile app developers who developed the app is the right choice of people to look to maintain your mobile app.
- Keep An Eye On Licenses
Most mobile apps are developed using licensed technology. It is good to do some homework beforehand and find out if any of your certifications or licenses need to be renewed.
One positive thing is, this aspect of app maintenance is relatively predictable. If you do your research during the development and know what you signed up for, chances are you won’t be unexpectedly hit with high renewal expenses.
- Advanced Push Notifications
Sending push notifications is an easy task using the admin panel. But, when you require advanced functionalities for your push notifications, you need to connect with your app maintenance team to upgrade them.
You may get doubt, why would you need advanced features like push notifications.
For businesses like E-commerce, push notifications to become very useful in various aspects, like:
- New arrivals
- New announcements
- At the time of the sale
- Latest discounts, and so on.
Such push notifications need to be personalized based on the business needs to engross the app users and promote the business.
It could be a one-time task for the app maintenance team to personalize it, and you are done with the similar until and unless there are new techy things in the industry.
- Latest Technology Upgrade
To be clear, I want to say that this is not wholly a part of app maintenance.
The reason for clarification is we don’t want you to have any muddle while reading this section. The term ‘Technology’ is used in a broader sense, and it could be anything:
- A simple upgrade to the existing ones to enhance the performance, UX/UI, and many more.
- Introducing new technologies or tools to improve the customer experience and outperform the competition like AI, ML, VR, AR, and many more.
- Removing outdated technologies or tools.
- Data Backup
Data backup is the most essential and unavoidable task in in-app maintenance.
You may be aware or not due to the ransomware attack, many businesses had seen huge losses, and it’s not going to stop in the future also.
So, the app maintenance team should take regular backups manually or schedule them by setting up some timestamps. The reason for backup is, in case of any cyberattack, the team can restore the latest version of the app.
- Scheduled System Maintenance
Scheduling regular system upkeep is an excellent way to avoid bugs. It also ensures your app is always up to date and works effortlessly over time.
It is good to inform users earlier about the scheduled maintenance and sets expectations between you both. It is essential if you don’t want to unexpectedly hit your customers with a system “shut down for maintenance” message, which can be quite irritating.
Are you interested to know how much it cost to maintain an iPhone app?
What Is The Cost Of Maintaining Your App?
As of now, we have taken a glance at the things that are included in your mobile app maintenance. Now, it’s time to move into our main session- the cost of mobile app maintenance –
Currently, the standard market rate is around 12% to 25% of the total cost at which your mobile app is developed. However, the percentage of mobile app maintenance costs is not fixed and will vary based on the complexity of your app.
Recommend To Read: Top 7 Monetization Models that help in Mobile App Profitability
How To Reduce App Maintenance Cost?
Here are a few tips to reduce your mobile app development costs:
- Choose the right platform
- Make sure your app can be effortlessly scaled
- Keep your ear to the ground
- Hire the best mobile app development team
These are a few significant tips to reduce your mobile app development costs.
Hence, mobile app maintenance is important to keep your application updated and reduce installation rates.
If you are an app owner and looking out for hiring app development team, then reach out to FuGenX.