How Artificial Intelligence Can Help Retailers?
AI In Retail Sector
Artificial Intelligence has been making game-changing impacts in the business world. Nowadays, businesses, especially retailers, regardless of size, are increasingly enthusiastic to build and deploy AI solutions. In fact, retail businesses must implement AI-like trending digital solutions to remain competitive and improve customer experiences.
A few weeks ago, when FuGenX decided to add more services to its AI service portfolio, it has conducted a series of deep research across industry verticals to find which industries have more pain points that can be solved by our cutting-edge AI solutions.
As per the research reports, retail was expectedly at the top of the list. Since they are a consumer-centric business, today, retailers need to build longer customer experiences that are mainly possible through personalized offerings.
How can all these things be achieved?
AI Technology can address the pain points of retailers. Yes, artificial intelligence solutions will help retailers to improve in-store operations and workforce productivity.
How AI Is Changing Retail?
#1 Personal Shopping Assistant
How AI is transforming the shopping experience?
Big data, along with natural language interfaces and machine learning, have been creating enormous opportunities for retailers to understand what exactly humans are looking for, what works, and what doesn’t.
AI-powered personal shopping assistants are used to create best-in-class virtual interactions. They can be much quicker and more accurate when it comes to assisting shoppers.
The fashion retailer North Face uses a platform and bot that helps customers on mobile find their preferred products when they are in the store. Other AI bots in the retail industry are bringing huge benefits to their owners are Sephoras Chabot. This personal shopping assistant developed by spring, an e-commerce company that connects retailers and shoppers.
When needed to build such kinds of apps, large firms always prefer the best mobile app development company, or chatbot development company, or AI development company that has a sound understanding of trending technologies.
#2 Staff Optimization
Physical retailing is heavily staff-driven. Poor staff can be a reason for reduced sales and damaged brand image. AI-powered predictive modeling helps retailers eliminate this hassle.
This gives the ability to access historical information like footfalls, customer interactions, and approaches shown towards the customers, so they can use this measure to optimize staff. The optimized staff can help gain greater sales, deliver improved customer experience and achieve a higher customer retention rate.
#3 Store Foot Print Optimization
Most retailers fall into ambiguity when they need to open a new store in a particular location, being unable to understand the opportunities and challenges hidden in the location. But in recent years, AI-powered algorithms have been heavily used in this area to have a better understanding of the location.
Algorithms give retailers an idea of which is the best location for their products or brand or should be opened or not in the intended area. This intelligence is gained from analyzing historical data like demographics, the local market, distance from competitors, nearby events, and current information like weather patterns. So retailers can easily measure the viability of their expansion planning in the desired location.
#4 Optimization of Supply Chain
Supply chain management is one of the most important areas of retail that has a direct impact on the performance of any retail business. It is a well-known fact that excess inventory causes a cost burden, and stock-outs can stimulate customers to look toward competitors. This is where AI-powered software demand models help retailers eliminate this pain point.
To predict accurate demand and supply forecasting, prescriptive demand models regard past sales of different products, events, marketing campaigns, seasonality, etc. So retailers can easily optimize logistics and enable effective use of operational funds.
#5 Intelligent Product Searches
Using Artificial Intelligence, consumers can take photos of the products they see in any advertisement in the real world, and then check whether a similar item is available in a retail shop. It is useful for beginners to have a fantastic shopping experience.
Generally, consumers often see what they like, but do not know the brand, product, or where they originate from. Taking photos is not just for shopping, but there are other areas where AI can play a role in the shopping experience. In addition, deep learning enables Artificial Intelligence to look at stacks of multiple websites to find an available item.
When you leave the shop with any products, the amount from your Amazon will automatically deduct from your purchase. Amazon is planning to make more shops driven by Artificial Intelligence like Amazon Go, where less than 6 staff members are required to complete the regular tasks.
#6 Virtual Fitting Rooms
Virtual fitting rooms can become a reality with Artificial Intelligence technology. Undoubtedly, doing the trial with different outfits can be very boring and time-consuming. Also, they won’t allow you to try more than 4 outfits at a time. With the advances like AI and Machine Learning, all your worries will be solved.
The virtual trail rooms are fitted with digital mirrors, which enable shoppers to try on different dresses. Customers can also experiment with their clothing using a touch-based interface. With this technology, cosmetic brands also benefit greatly because they can see how consumers view them without actually applying the product.
#7 Better Data Accumulation
Artificial Intelligence helps retail stores have a collection of massive consumer data and the company. Using accumulated data, AI-based software can create a more personalized experience for shoppers and make the right decisions.
You will get to know what customers like if you have their whole data. It helps customers create a more engaging experience based on their likes and interests. Also, retailers can learn from the past how well a product works in the market.
#8 MAP Monitoring
MAP i.e. Minimum Advertised Price is the least amount a retail company can advertise for sale. Products that sell for less than their MAP price can severely impact retailers. It has also melted down a brand in the eyes of consumers. Hence, it is necessary to keep track of competitors’ MAP prices.
For instance, Intelligence Node, the retail analytics company adopted AI technology to help brands sell online to avoid their MAP pricing violations. If they observed any MAP violation while tracking, companies directly get a report about the reseller to take action against them.
#9 Shoppers Behavior Prediction
AI technology allows retailers to use behavioral economics and create a personalized approach for every shopper. For example, an AI platform analyzes the emotions and psychology of each consumer to improve sales.
The AI algorithm collects the shopper’s emotional reactions during past purchasing experiences and strives to come up with the right price deals for a specific visitor.
#10 Smart Shelves and Digital Racks
Artificial Intelligence is completely transforming the way humans shop and check for suitable products in the store. Now, using smart and digital racks, it’s easy to search for the right products, style recommendations, and product details depending on their preferences.
These smart shelves with digital gesture screens not only improve the customer experience but also enables users to pick from a variety of choices that may not have in store because of space constraints. These days, racks in departmental stores are no longer surfaces to place and display products.
These are a few significant benefits of artificial intelligence in retail. The future of AI in retail is anticipated to generate billion-dollar business by reducing operational and functional costs and creating results-driven automation and intelligent processes. Retail artificial intelligence solutions will offer the best ways to improve service efficacies, engage customers, streamline supply-chain processes, and boost sales.
The Future Of AI In Retail Industry
The future of AI in retail for automating and streamlining processes, such as hassle-free checkouts, in-store customer monitoring, inventory tracking, warehouse management, customer behavior analysis, and facial recognition will reshape the industry. We have discussed here just a few benefits of artificial intelligence in retail, the significance of intelligent and custom retail artificial intelligence solutions for automating and digitizing offline store operations is high.
The adoption of AI and ML in retail is also gaining popularity for demand forecasting, making product price decisions, and analyzing market dynamics. AI’s predictive analytics will help retailers to forecast the demand and assist them in maintaining the right quality of stock to generate profits. It is one of the best benefits of artificial intelligence in retail.
Like these, the applications of AI for retail are infinite. AI-based retail apps or solutions will assist retailers to operate more efficiently.
Being a leading custom AI mobile app development company, FuGenX can build the most advanced Retail artificial intelligence solutions that take your retail business to new heights. AI solutions for retail turn your retail stores into smart facilities and let you have a hold on everything.
Artificial intelligence has a bright future in the retail industry. AI has begun to change the every face of the retail sector throughout the value chain. The value of artificial intelligence for retail in 2022 has surpassed what one expected. Hence, forward-thinking retailers are finding enormous opportunities to achieve a competitive edge, by transforming customer experience and in-store operations.
Need Help to Build AI Solutions for Your Retail Venture?
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