Trends of Voice Assistants and AI in Mobile Application Development
Artificial intelligence (AI) in mobile app development has become crucial to keep pace with customer’s demands. We have seen many advancements in AI-powered chatbots and voice assistants, which have been very functional in the healthcare, e-commerce, and education industries. Businesses are looking ahead to use AI and provide a more personalized user experience.
To provide robust voice assistance experience to users, enterprises deploying AI to manage accents, voice glitches, and personalization. Voice technology first started in 2011 as Siri for iPhone users. Now, this technology is available in every tech innovation. Recently, Google and Amazon are continuing this trend for every product to compete in the market.
About 50% of Google searches are based on voice inputs in 2020 and estimated to reach 90% by 2023. On the other hand, every one out of five households has smart speakers like Google Home or Amazon Echo. So, with notable growth in mobile applications, the demand for AI-enabled voice assistants in apps has a great future in the coming years.
Why Voice Assistants in Mobile Apps?
Voice support in mobile applications is an emerging trend. The user’s demand is the driving force for the developers to integrate voice assistants and make the application successful.
Voice-powered apps ensure excellent functionalities like quick navigation, efficiency and offer convenience. It also provides a high level of comfort by removing the stress of typing for adults and children.
Many tech experts predict that every mobile app will integrate voice technology in the next five years. Here are the significant trends of AI-based virtual voice assistants that every business should watch out for in 2021.
Trends of AI Voice Assistants in Mobile Apps
- Easy Conversations
The voice assistant makes the conversations convenient between users and mobile apps. Users can interact and accomplish their tasks seamlessly by giving voice commands to AI virtual assistants.
The best mobile app developers are also implementing Natural Language Processing (NLP) technology in apps to easily understand verbal commands and perform desired actions. For instance, users can activate Siri with simple activation codes like Hey Siri and start their conversation.
- Voice assistants in Healthcare
AI-powered chatbots are playing a major role in providing online responses to users. It made health services more accessible to the affected people who can’t leave their quarantine spaces in the current COVID situation. We can see more advancements that focus on AI voice assistants to reduce touch-based treatments.
- Increase of Voice Search
In the era of connected devices, we have a voice search option in smartphones, home appliances, vehicles, smart speakers, and more. Google assistance and Apple Siri in smartphones made voice search easier than ever.
Consumers can use their native language to reduce the manual effort of navigating the app to accomplish the task. For instance, the Google voice search is available in over 100 native languages for providing localized services to users.
- Personalized Experience
Personalization has become the future of marketing and brand identity. The expansion of AI technology is helping developers to expand the personalized experience in mobile apps. Businesses can deliver unique recommendations to their customers by collecting and analyzing customer’s data.
The hardware and software functionalities of smartphones are making them perfect to implement AI technology. Apple’s latest iPhone models have an inbuilt A12 Bionic chip that has a neural engine built for AI hardware. It can make AI-powered mobile applications more relevant and personalized. All these are contributing to integrate voice assistance in mobile apps.
- Voice Push Notifications
Push notifications are a great way to remind users about your application and increase the user retention rate. It will be of great use if you can send individualized notifications for consumers.
Users of Google Assistant and Amazon Alexa can enable the feature of reading notifications from any third-party apps. So, they can leverage the option of listening to alerts rather than reading which increases feasibility.
- Smart Displays
The purchase of smart displays has increased by 21% in the past year. This interest of people has increased the usage of voice assistance. We can expect more innovations in smart displays integrated with new technologies and customization.
Some popular smart displays from Russia and China are providing far-field voice interaction, facial recognition, hand and eye gesture control functions. All these are possible only with artificial intelligence technology.
- Voice in Gaming Industry
Recording dialogues for every character in games is a difficult and time taking task. But developers can use neural networks to mimic human voices. The tech experts are working hard to create appropriate NPC responses using neural networks. If this works, then adding dynamic dialogues block in the game design studio is not so far.
How Developers Integrate Digital Voice Assistant Feature In Mobile Apps?
The development of voice assistants is an ideal way to provide a better mobile app experience. Voice technology is becoming more accessible to developers. Amazon Transcribe is an automatic speech recognition (ASR) service to convert speech to text quickly. It enables developers to integrate voice capability in the mobile application. The use cases of Amazon Transcribe include clinical documentation, media content subtitling, and digital scribes.
Developers can extend the functionality of Google Assistance using Actions SDK powered by Google. They can implement voice into their products that support artificial intelligence. We also have a Google AI-driven cloud speech-to-text tool that converts audio to text using deep learning neural network algorithms.
Voice is key for Brand Interaction and Customer Experience.
Voice assistance will become the face of your brand awareness and effective customer experience. Users of all skill levels can depend on built-in digital voice assistants in apps. We have many barriers to overcome for the aggressive adoption of voice recognition. But the technical advancements in AI, NLP, and machine learning are making it possible. So, we can expect to see a great demand for voice assistance with AI in 2021 and beyond.
How Artificial Intelligence Chatbots Help Businesses To Improve User Personalization?
We are saying that artificial intelligence technology is helping to personalize voice assistance for better consumer satisfaction. So, to prove this fact let us see how AI can improve user experience.
- User Engagement
Most of the android mobile applications fail at the App Store because of less user engagement. Artificial intelligence can analyze user behavior and provide insights to update app features. Machine learning technology can learn from previous experiences and improve performance.
- Make Better Decisions
The artificial intelligence in the application can analyze data sources effectively. It can estimate future threats and assist enterprises to make informed decisions to retain customers and make profits. For instance, user feedback is a large source of data that is helpful to improve user interface and experience. The AI can analyze this data and provide better conclusions to the developers.
- Context-Driven User Experience
The AI-based mobile application can detect your current location and can send user-centric messages and recommendations. For example, an AI-powered travel app can locate the place and show destinations and adventures according to your previous search.
AI voice assistant’s development is the future of mobile applications. The personalization you provide through mobile apps will directly impact brand awareness, user satisfaction, and retention rate.
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